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Summary of Bangladeshi channels
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General summary of top 5 channels ever watched by Bangladeshi adults aged 15+ in Sky/ Virgin homes:
| 1. | 74% ATN Bangla | (equates to 153,000 adults) |
| 2. | 70% Channel S | (equates to 145,000 adults) |
| 3. | 69% Bangla TV | (equates to 143,000 adults) |
| 4. | 63% Islam Channel | (equates to 131,000 adults) |
| 5. | 59% NTV | (equates to 121,000 adults) |
Summary of performance of ATN Bangla:
Profile of ATN Bangla viewers:
Fairly representative in terms of gender of viewers:
Sex |
All Bangladeshis |
ATN Bangla viewers |
Male |
50% |
49% |
Female |
50% |
51% |
Similarly broad appeal across age groups:
Age |
All Bangladeshis |
ATN Bangla viewers |
15-24 |
27% |
24% |
25-34 |
34% |
35% |
35-44 |
18% |
19% |
45-54 |
10% |
10% |
55-64 |
6% |
7% |
65+ |
5% |
6% |
Slightly more likely to have kids than average:
Kids |
All Bangladeshis |
ATN Bangla viewers |
Kids |
70% |
71% |
No Kids |
30% |
29% |
More likely to own their own business and to work in retail:
Working status |
All Bangladeshis |
ATN Bangla viewers |
Work full/ part time |
45% |
44% |
Self employed (based on all working) |
25% |
27% |
Retail (based on all working) |
22% |
24% |
Conclusions:
ATN Bangla has been watched by more Bangladeshi’s in the UK than any other Asian channel, with 8,000 more having viewed ATN Bangla than Channel S, its biggest competitor.
Perhaps part of ATN Bangla’s success is its broad appeal, reaching as it does a wide demographic of the UK Bangladeshi audience, with no noticeable skews on sex or age.
Please let me know if you have any further questions from this research.
Best wishes,
Max